Theia Friestedt

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Theia is a licensed USA Cycling Certified Coach, TRX Coach and long-time yoga practitioner. In her former life, Theia was a ballet instructor and owned a studio where she taught girls ages 4-12. Theia has a J.D. from Faculdades Metropolitanas Unidas, Sao Paulo, and an LL.M. in American Law from Boston University. Fitness has always been a part of Theia’s life, and she always managed to train consistently during her frequent business trips around the world. After a long career in Mergers & Acquisitions, Theia was finally able to pursue her passion of becoming a full-time coach. While Theia focuses primarily on cycling, she brings a holistic view into coaching her athletes by combining her extensive knowledge and experience in other disciplines to help athletes develop strength, stability and mobility. Theia participates in road and gravel races, long endurance events, and racing in Zwift. Theia lives near Chicago with her husband, two children and puppy. She speaks English, Spanish, and Portuguese, and is passionate about traveling and experiencing different cultures.

theia@endurancelab.fit